General

The story behind our platform (Interview)

Check out this interview with the founder of Mainstage, the next artist management software, about the platform, how it was made and why!

Alan Mandel

· 4 mins read

Mainstage's launch is just around the corner. To get you ready for the exciting future ahead, we've done an interview with the founder of Mainstage so that you can get to know all about the platform!

So, here we are. Mainstage is almost ready to launch! To start off, how excited are you to get Mainstage out there?

Very excited! It’s exciting to see ideas I’ve had for a long time come alive. We started development in may 2019, almost one year later we have a pretty decent platform with many features already. But the feature roadmap is also growing day by day. Here’s a funny screenshot of one of the first commits. I can’t wait to see people using Mainstage.

Very Early Screenshot

What’s the story behind Mainstage? How did you get started, and why did you decide to create it? 

Back in 2015, I was running an agency together with someone called VOID. We handled a few bookings per month for local DJs. At first, we did everything with spreadsheets but soon figured we needed something different. Then BeatSwitch came in. We're lucky that we won a giveaway and received a 1-year free BeatSwitch license. BeatSwitch lacked some features but admittedly was an excellent solution for us. BeatSwitch then contacted us to tell us they're pulling the plug and moving forward with their festival management software, which is currently the leading program in that field. We had to find another solution and started using Gigwell. We weren't happy with Gigwell, but it did its job. That's when the idea for Mainstage started to grow.

Who is Mainstage for?  

Mainstage is for everybody who works with music and touring. If you're an artist, we have a version for you that's nice and simple and lets you easily handle your bookings. If you work for an artist or have a team of artists, then we have a specially tailored agency version of Mainstage for you too. 

What does the company stand for?

We stand for excellence and professionalism. The music industry can be a chaotic place, and we want to bring some consistent quality to those that have to work with stressful touring schedules. 

Please describe what the platform is like, and explain what the bookings process looks like.

The platform is quite easy to navigate - everything is accessible and straightforward. You can enter bookings through the bookings page, and handle the entire booking there. Yes, this includes the contract and payment too! You add your bookings to your itinerary with travel information, which gets updated in real-time as you're on the go. You can always look back at your old bookings and see how much you've earned in one place too. 

What separates Mainstage from other forms of artist management software? 

Mainstage has a modern design and is less cluttered than other alternatives. We want to bring the technical excellence we're used to seeing in other industries to the music world. 

Can you explain some everyday scenarios where you see Mainstage being useful?

One particular scenario that comes to mind is on the road. Flights and travel schedules often get messed up due to things out of your control. The last thing you want to do is to be stuck at the airport trying to figure out how your flight has been rerouted. Mainstage takes this weight off of your back by automatically updating your travel itineraries in real-time. If there's a delay or change, you'll be sure to be the first to know.

How do you see Mainstage evolving in the future? 

First on the list is the Mainstage app. There's already a mobile website, but the app is the next step in making Mainstage your go-to for artist management needs. We have a lot of fresh partnerships with companies in the festival sector, so we're very excited about the opportunities ahead! 

What do you think the future has in store for the music business? How will it change over time, cand how does Mainstage fit into that picture? 

The music business is always changing, so this is a hard question. One thing we know for sure is that artists need to keep their business organized and to do that, products like Mainstage need to exist. So, we aim to be a leader in innovation in the market and to face challenges head-on and adapt as needed.

Thanks, Mischa! Exciting times are ahead. We're looking forward the the future of the platform!

To learn more about Mainstage, you can head on over to the homepage. There, you'll be able to sign up for early access for the platform, so you can be sure that you'll be among the first to use Mainstage.

  • Share this article on

Want products news and updates?

Sign up for our newsletter to stay up to date.

We care about the protection of your data. Read our Privacy Policy.

/
/
The story behind our platform (Interview)

Copyright © 2020 Mainstage Software B.V. All rights reserved.